More and more companies are offering their employees the opportunity to go on a workation. A workation is a combination of work and vacation, where employees work in an inspiring location while enjoying the environment. The idea behind a workation is that employees are more productive when they are in an inspiring environment, and it also contributes to their personal development and job happiness. But not only do employees benefit from a workation, employers also benefit. In this blog, we explain why a workation is good for your company’s recruitment marketing.
Going on corporate workout attracts talent
Attracting talent is one of the biggest challenges facing companies today. It can be difficult to stand out among the many competitors in the job market. By offering a workation, you show that as an employer you are investing in the development and job happiness of your employees. This contributes to a positive image of your company and attracts employees who are looking for an employer that offers more than just a nice salary. And let’s face it, everyone wants to work at a company where you go on a cool journey together!
Remote working in a cool place
A workation contributes to employee engagement with your company. By giving employees the opportunity to work in an inspiring location, you give them the feeling that their employer values them and that their work happiness is important. This leads to increased employee loyalty and commitment to your company, which in turn contributes to productivity and quality of work. Employees will value their work more and gain more motivation as a result.
Increase team building during a work trip
A workation contributes to team building within your company. When employees work together in a cool place, it leads to better cooperation and communication between colleagues. They will have more time and space to interact with each other. In addition, you also create a better bond between colleagues, which creates a positive work atmosphere. How cool is it to share such a unique experience together. Colleagues will get to know each other in a different and better way. After a work day, they can do group activities with the team. Think beach walks, barbecues, hiking, biking, supping, taking a boat ride, etc. This makes for a closer team. And attracts talent. It contributes to recruitment marketing.
Be open to new ideas
By offering a workation, you show as an employer that you are innovative and open to new ideas and ways of working. This creates a positive image for your company and attracts employees who are looking for an employer who is not afraid to experiment and innovate. By being open to new ideas and ways of working, you show that you take your employees’ needs and wishes seriously. It also gives you a lot of freedom and shows that you are a flexible employer. Many employees seek a good work-life balance, and the ability to work remotely at attractive locations helps with this.
Increase your company’s exposure
A workation also contributes to your company’s exposure. When employees work at an inspiring location and enjoy the surroundings, they often share it on social media. This leads to more exposure and notoriety, as beautiful pictures people are only too happy to share. It also ensures that you will attract new talent and can expand in staff.
A workation offers many benefits for your company’s recruitment marketing. It attracts talent by showing that you are investing in the development and well-being of your employees. It increases team engagement, leading to greater loyalty and productivity. It contributes to team building, for better bonding between colleagues. Finally, it is interesting to facilitate this way of remote working for your current staff and also for new talent.
In short, a workation is a great experience for you and your team and smart for recruitment marketing! Would you like to go on a workation with your company and are you curious about previous experiences? Read the blog from the company Marketing Guys and read what a workation got them.
