{"id":13986,"date":"2026-06-22T07:00:32","date_gmt":"2026-06-22T05:00:32","guid":{"rendered":"https:\/\/workingremotely.nl\/online-visibility-as-an-entrepreneur-how-to-attract-more-customers-through-social-media\/"},"modified":"2026-06-22T07:00:32","modified_gmt":"2026-06-22T05:00:32","slug":"online-visibility-as-an-entrepreneur-how-to-attract-more-customers-through-social-media","status":"publish","type":"post","link":"https:\/\/workingremotely.nl\/en\/online-visibility-as-an-entrepreneur-how-to-attract-more-customers-through-social-media\/","title":{"rendered":"Online Visibility as an Entrepreneur: How to Attract More Customers Through Social Media"},"content":{"rendered":"

Imagine this: a potential customer hears your name for the first time and looks you up online. What do they find? As an online entrepreneur, your online visibility is your first impression\u2014and often the reason someone chooses you or doesn\u2019t. In this blog, you\u2019ll learn why a strong digital presence is essential for your business, which platforms deliver the best results, and how to get started with them in a practical way. I\u2019ll also share examples from my own experience. <\/p>\n

How Online Visibility Can Benefit Your Business as an Entrepreneur<\/h2>\n

By being visible on the right platforms, you attract customers, build a personal brand, and grow your remote business\u2014all without an advertising budget. Your online visibility is your digital business card. In an age when customers Google you before they reach out, having a lackluster online presence is no longer an option. It\u2019s a necessity. How you present yourself online is how people get to know you, trust you, and ultimately hire you, buy from you, or want to work with you. <\/p>\n

As an online entrepreneur<\/a>, I notice this every day. A large part of my business comes directly through social media\u2014not through expensive ad campaigns or cold outreach, but simply because people come across me online, follow my content, and at some point say, \u201cYou\u2019re exactly who I\u2019m looking for.\u201d I\u2019ve now positioned myself as an authority in the remote work niche, which is why I\u2019m regularly asked to serve as an expert by newspapers and news outlets. But I can tell you, you don\u2019t just end up in National Geographic, NU.nl, RTL Nieuws, etc. out of the blue. That\u2019s the result of my online visibility, networking, and consistency. <\/p>\n

For me, LinkedIn and Instagram are the most valuable channels. But choosing which platform is right for you depends on your niche, target audience, and communication style. One thing that\u2019s universally true, though: your personal brand starts online. And that starts with visibility. Your number of followers and your engagement are certainly important factors here. Especially if you want to collaborate with other entrepreneurs or brands, your reach is still a key consideration. <\/p>\n

\"Alieke<\/p>\n

Social Media as the Foundation of Your Online Strategy<\/h2>\n

Social media is more than just a place to post photos or scroll aimlessly. It\u2019s a place where you can spot trends, follow competitors, reach customers, and establish yourself as an expert. <\/p>\n

Search Engines and SEO\/AI<\/strong> Search engines also play a crucial role in your online visibility. Google, as well as AI-powered search engines like ChatGPT, are increasingly indexing social media profiles, blogs, and videos. A strong presence across multiple platforms boosts your SEO and ensures that you\u2019re found by people who are actively searching for what you offer. That\u2019s why it\u2019s very important to incorporate keywords related to your field into your bios, posts, and descriptions. <\/p>\n

TikTok and Viral Videos<\/strong> TikTok has proven time and again what a single viral video can do for a business. There are now countless examples of restaurants and stores that suddenly saw lines form outside their doors thanks to a single TikTok video. It\u2019s no different for online entrepreneurs: a single video that resonates can increase your reach tenfold in one fell swoop. Still, I don\u2019t recommend constantly trying to go viral. Be sure to pay close attention to what does and doesn\u2019t work on this platform\u2014that will at least increase your chances. <\/p>\n

Pinterest as a Revenue Model<\/strong> Pinterest is very appealing to some online entrepreneurs. Especially in niches such as interior design, fashion, food, travel, or lifestyle, Pinterest can generate a steady stream of website visitors and thereby generate revenue, either directly or indirectly. <\/p>\n

YouTube as a Long-Term Revenue Model<\/strong> A YouTube channel takes more time to build, but has potential as a \u201cpassive\u201d revenue model. Ad revenue, sponsorship deals, and attracting customers through content creation are all three realistic options if you consistently invest in a channel. Don\u2019t underestimate how many hours of work this will take before it starts generating a decent income. <\/p>\n

Your Own Website as Your Home Base<\/strong> In addition to all social media channels, it\u2019s almost always essential to have your own website. Social media platforms can change, algorithms can limit your reach, and accounts can be blocked, but your website is yours. It\u2019s the place where your full story is told, where people can book or buy from you, and where your SEO strategy comes together. <\/p>\n

\"digital<\/a><\/p>\n

The Value of LinkedIn as a Professional Platform<\/h2>\n

LinkedIn<\/a> is an indispensable platform for online entrepreneurs and remote professionals. It\u2019s more than just a digital resume; it\u2019s an active community of business professionals, decision-makers, and like-minded entrepreneurs. For me, it\u2019s the most important channel. And with 13,000 connections, it\u2019s also my largest. <\/p>\n

Fun fact\u2026 Four years ago, one viral post was the direct catalyst for me to start Working Remotely. I went to spend the winter in Spain for four months, with my employer\u2019s approval, and wrote: \u201cVamos, off to Spain,\u201d which racked up 85,000 views in no time. The comments, questions, and conversations that followed set a snowball effect in motion. I knew right away that I\u2019d found my niche here and that there was a lot of interest in it. <\/p>\n

I actually found three of my current colleagues through LinkedIn. It just happened because we followed each other\u2019s content and then reached out to each other. For one of them, I was specifically looking for a social ads specialist\u2014and I found one. We actually click so well that we\u2019re going to expand our collaboration to include other tasks. That\u2019s the power of networking on this platform. LinkedIn also shows you the trends in your industry and what people are talking about. By following what successful entrepreneurs share, you not only learn from their insights but are also inspired to share your own knowledge. <\/p>\n

Your Visibility on Instagram<\/h2>\n

Instagram<\/a> has a different character than LinkedIn, but as a platform for online entrepreneurs, it\u2019s just as valuable\u2014depending on your niche and target audience. On Instagram, you\u2019ll meet lots of like-minded people. The platform brings people together based on shared interests, making it ideal for building your community. It\u2019s also a source of inspiration: What are other entrepreneurs in your niche doing? How do they present themselves? How do they communicate with their followers? <\/p>\n

That brings me to an underrated use of Instagram: market research. By taking a close look at your competitors\u2014which posts are performing well, what do the comments say, and what are they missing? This way, you can gather valuable information without spending a single euro on research. <\/p>\n

And I can\u2019t leave out the personal aspect: over the past few years, I\u2019ve gotten to know several good friends through Instagram. These are people with whom I\u2019ve collaborated professionally, but I\u2019ve also built genuine friendships with people who share my lifestyle\u2014and I even go on trips with them from time to time. <\/p>\n

\"Alieke \"Alieke<\/p>\n

Being Active on Social Media: More Than Just Scrolling<\/h2>\n

There\u2019s a big difference between being on social media and being active on social media. Passively scrolling doesn\u2019t get you anywhere. Being active means: responding to posts, sharing your opinion, asking questions, sharing content, and contributing something yourself. And that has a concrete result: you feed the algorithm. How does that work? Platforms like LinkedIn, Instagram, and TikTok track your interactions. The more active you are, the more your profile and content are shown to others. The algorithm rewards engagement (and reach). <\/p>\n

That doesn\u2019t mean you have to be online every day. That choice is entirely up to you. You can also schedule content using tools like Later or the platforms\u2019 own scheduling features. That\u2019s what I do myself. A practical tip: set aside one fixed day a week to create all your content and work according to a content strategy\u2014don\u2019t just post aimlessly. This is more efficient and keeps you from aimlessly scrolling. Because let\u2019s be honest, spending a lot of time on your screen without a purpose costs you more than it\u2019s worth. <\/p>\n

Expand your online network<\/h2>\n

You don\u2019t build a network by sitting on the sidelines. Making connections and sending messages is a choice you make yourself\u2014and one that many online entrepreneurs put off for too long out of hesitation, insecurity, or modesty. There\u2019s no need for that, because you surely have valuable knowledge to share. My advice: don\u2019t be too cautious. It\u2019s okay to ask, and the worst-case scenario is that you don\u2019t get a response or receive a rejection. You\u2019ve got nothing to lose\u2014you might just get a \u201cyes.\u201d But do think carefully about your message before you send it. Don\u2019t just throw something out there. And definitely don\u2019t send a sales pitch as your first message. Nothing kills a potential connection faster. <\/p>\n

I get a ton of messages from people who \u201cwant to grab coffee\u201d or just chat, but unless there\u2019s a specific reason or something in it for me, I don\u2019t do it. It has to be about something, have a purpose, or hold some potential. Do you want to make an impression or actually get a response? Then take the time to look into someone\u2019s profile and come up with a strong opening line. A good networking conversation starts with genuine interest in the other person. Ask a thought-provoking question. Give a sincere compliment. Respond to something they\u2019ve shared. That\u2019s how you start a conversation\u2014and conversations lead to opportunities. <\/p>\n

\"Alieke<\/p>\n

Keep your profiles up to date<\/h2>\n

This may sound obvious, but you\u2019d be surprised how many entrepreneurs have outdated profile pictures, vague bios, and job descriptions that are already two years old. A strong profile across multiple platforms is the foundation of any online visibility strategy. <\/p>\n

Your profile is your first impression. Make sure it’s accurate: <\/p>\n